Theory BMX

Theory BMX is recognized for crafting top-tier BMX parts. Offering a limited selection of products, they focus intensely on design and a superior quality finish. Their aesthetic is streamlined and understated, favouring a palette of black and white. Known for producing dependable and long-lasting items, they manage to keep prices reasonable and justified.

Theory BMX wheels, in high demand, feature robust construction with double-walled rims. The BMX chains by Theory, available in a solid black hue, boast thick side plates that can endure numerous intense bike sessions.

A division of Merritt BMX, Theory BMX arose after Merritt's establishment in 2012 in the United States. Merritt's range of hard and soft goods quickly garnered popularity. Following this success, Theory BMX emerged to provide a high-quality and stylish choice for BMX enthusiasts.