World Industries

Among the most renowned names in the history of skateboarding is World Industries. Established by Steve Rocco and Rodney Mullen in the late 1980s, the brand gained popularity throughout the 1990s, becoming a fundamental part of skate culture. World Industries' daring graphics and designs have consistently made it a favourite for skaters worldwide.

The iconic characters Flameboy and Wet Willy are central to the brand's identity. Their Flameboy and Wet Willy skateboard series quickly became classics, captivating a whole generation of young skateboarders.

Presently, World Industries upholds its legacy as a skateboard brand focused on youth. By offering an extensive selection of World Industries complete skateboards, clothing, and accessories, the brand honours its origins while consistently adapting to the contemporary skateboarding scene. Discover the latest World Industries skateboard collections and help keep the legend thriving—one trick at a time.