In 2006, Ted Ligety, an Olympic and World Champion alpine skier, joined forces with Carlo Salmini, a materials engineer and an enthusiast of the mountains, to start SHRED. Their aim was to create a brand for those who appreciate the mountains, specifically skiers, snowboarders, and mountain bikers seeking confidence and safety while on the slopes.
SHRED produces groundbreaking eyewear and protective gear designed to challenge conventional standards and inspire ambition, all while ensuring the safety of your head and eyes.
